Women's Voices. Women Vote. PSA's at Tribeca Film Festival Urge Women: Go Vote!
Public Service Ads Running Before Each Film;
Part of Campaign by Women's Voices. Women Vote
Barbra Streisand, Julia Louis Dreyfus, Christine Lahti, Sarah Paulson, Jurnee Smollett, and Amber Tamblyn have collaborated with Women's Voices. Women Vote on an ad urging unmarried women to vote that is being shown before each film screening at the Tribeca Film Festival. Streisand recorded the music for the public service announcement; "regular" women - from a cop to a magician - are eatured alongside the actresses.
The ad is one of several in a campaign sponsored by the non-partisan organization Women's Voices. Women Vote. The campaign is aimed at registering and turning out the vote of unmarried women, who now make up more than a quarter of the electorate but are less likely than men or married women to register and vote. In the PSAs, which are set in the Oval Office, Streisand performs a rendition of "America the Beautiful."
"There are 20 million American women who are on their own - single, separated, divorced and widowed - who didn't vote in the last presidential election. Our goal is to convince them to register and go to the polls in 2008," said Page Gardner, founder and President of WVWV, of the ad campaign. "The economic, social and political implications reflected in the power of this important new voting bloc are profound. We want their voices to be heard in our democracy."
Women on their own make up the largest bloc of non-voters in the nation, and are the fastest growing large demographic. Setting the PSAs in the Oval Office is intended to evoke the importance of having women's voices heard and their power felt in electing candidates to every office.
The ad showing at the festival is online at www.wvwv.org.
To view the other public service announcements in the campaign, go to www.wvwv.org/media-room/video-public-service-announcements.
The PSA campaign was created by Producer Julie Bergman Sender and Academy Award nominated director Stuart Sender. Their production firm, Balcony Films, specializes in creating and distributing visual content and large-scale campaigns for television, the internet, radio, and theaters.
Unmarried women represent 26 percent of all eligible voters and half of all women in this country. While 27 million single women did vote in 2004, 20 million single women did not vote. Compared to their married sisters, single women are 9 percentage points less likely to register and 13 percentage points less likely to vote.
"There is a marriage gap in this country. The difference is between how married and unmarried women live, work, and participate in our democracy. Women's Voices. Women Vote is dedicated to one proposition --- that the voices of women on their own are heard, that their lives and their concerns are addressed by candidates and that their voices are heard in our democracy. America loses when the voices of these women are not included," said Gardner.
"The extraordinary women from all walks of life who gave their efforts to our PSA's -- an exercise in democracy to make sure women on their own participate "are performing a uniquely American act in volunteering to help make our country stronger through greater democratic participation," said Gardner.
The women in the public service ads include:
* Barbra Streisand, singer, actress, composer, and film producer and director. Streisand has enjoyed critical and commercial success, winning multiple Oscars, Emmys, Grammy and Golden Globe awards, among many other accolades.
* Tina Gainsbrough and her daughter Sandy Price. Tina is 87, and first voted during the Great Depression. Tina's mother was pregnant with her when she marched for women's suffrage.
* Julia Louis Dreyfus, actress and environmental activist. Julia is an Emmy and Golden Globe Award winning actress and comedian. She starred in NBC's Seinfeld and was a member of the Saturday Night Live cast for two seasons. She currently stars in the CBS sitcom The New Adventures of Old Christine.
* Rachel Pusak, young nurse practitioner. After Hurricane Katrina, she raised money to go to New Orleans and help victims of Katrina.
* Christine Lahti, Oscar winner, political activist and mother of three. She won an Emmy and two Golden Globes for her role in Chicago Hope.
* Jasmine Segura, single mom of a young son and fights fires for the Los Angeles County Fire Department.
* Amber Tamblyn, actress. She starred in the CBS series Joan of Arcadia and the film The Sisterhood of Traveling Pants. She has been an active voice for voter registration.
* Candice Clark, artist and apartment manager, raising her 15 month old daughter Thace on her own.
* Jurnee Smollett, young actress co starring in the soon to be released film The Great Debaters with Denzel Washington.
* Farrah Siegel, 18 year old magician who will be voting for the first time.
* Sarah Paulson, actress best known for her work on NBC's Studio 60 on the Sunset Strip and HBO's acclaimed series Deadwood.
The PSAs are part of a broader campaign by Women's Voices. Women Vote to register and encourage single women to vote on November 4, 2008. The organization plans reg istration programs in 26 states with a goal of registering over 1 million women. WVWV also partners with other nonprofit organizations and shares its resources to increase the effectiveness and impact of voter mobilization programs.
Women's Voices. Women Vote is a non-profit, non-partisan organization created to activate unmarried women to participate in their government and in our democracy.